An advertisement for women's underwear placed next to a shop selling equipment for Succot in Edgware, north-west London, is to be replaced.
The hoarding showed a scantily-clad woman advertising underwear for Marks &Spencer and was situated directly above an outlet of a temporary Sukkah Mart store, at the corner of Edgwarebury Lane and Station Road.
Na'ama Heller, the shop's manager, said: "We opened last week and the advertisement appeared over the weekend right next to the shop.
"We spoke to the Advertising Standards Authority, which said it didn't break their guidelines, which was ok for them. But it was not acceptable by Jewish standards and many of our customers commented on it when they came in. It was totally inappropriate to have it placed there."
