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Method of slaughter labelling a low priority for meat consumers, EU reports finds

June 1, 2015 15:56
chicken 4

By

Rosa Doherty,

Rosa Doherty

1 min read

Shechita UK has welcomed an European Commission report on attitudes to animal slaughter.

The study, called Information to Consumers on the Stunning of Animals, found that stunning animals before slaughter was “not an important issue” for most consumers, unless it was brought to their attention.

It also found there was “little accurate consumer understanding of the slaughter process”.

There was a low consumer willingness to pay for information on whether animals have been stunned prior to slaughter, the report said.