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Limmud will get 'refreshing' new look

July 16, 2015 12:42
Birmingham's Hilton Metropole features a swimming pool and spa
1 min read

The Limmud conference's switch from a university campus to a Hilton hotel will not affect its essential character, its organisers say.

Bookings will shortly open for the cross-communal event, which starts at the Hilton Metropole in Birmingham on December 27 after eight years at Warwick University.

"Limmud has not gone corporate," said Marc Livingston, who is handling marketing and communications. "There may be nicer rooms in terms of hotel accommodation but it will still be Limmud."

While the programme will be based at the Hilton, Limmud also plans to use a cluster of three other hotels at the Pendigo Lakes site at the back of the National Exhibition Centre.

Organisers say the pricing will remain broadly in line with last year's event but there will be different rooms available with both cheaper and upgrade options.

We're not resting on our laurels; we think it's going to be an improvement

Mr Livingston said: "We're growing and this site gives us scope to continue to grow. Warwick was being renovated this year, so we seized the opportunity to try something different.

"We're not resting on our laurels. We think it's going to be an improvement."

Fellow volunteer Anthony Bunt, who is in charge of the site, has already made a series of trips to inspect the new venue this year.

"We looked at a number of options but there wasn't a huge choice. You need a large amount of accommodation and an auditorium that can seat 2,000 for the final gala," he said.

"But these hotels are designed to do this - the Hilton puts on 1,800 events a year."

It will still be volunteers running the show rather than staff. "It may be hotel accommodation, but it will still be Limmud volunteer service," Mr Livingston said.

The fact that sessions will take place in a single building will make the event more compact than at Warwick and, before that, Nottingham University.

Mr Livingston said: "For people with mobility issues, it will be much easier to get around. We actually took some people with different needs to go around and tell us what the challenges were and what we can do to make it better.

"For people staying in other hotels, the furthest away points are still nearer than the two furthest away points at Warwick."

The new location should also make it more accessible, Mr Bunt said.

"It is easy to get to and from Manchester, Glasgow and Leeds. The access from London is the best we've had. You are within minutes of three major motorways."

After exercising their minds at sessions, participants will also be able to stretch their limbs in the hotel's fitness centre or swimming pool.

Mr Livingstone said: "There are challenges. The main one is to convince people that this is still Limmud. The slogan this year is 'refreshingly different, reassuringly Limmud'."

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