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Zara bombarded with boycott threats for hiring Israeli lingerie model

An Instagram image of Sun Mizrahi wearing the brand’s underwear was hit by anti-Israel vitriol

April 10, 2024 09:58
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1 min read

The high-street fashion brand Zara has been bombarded with boycott threats after it hired an Israeli model to advertise its underwear.

After the retailer posted a picture of Sun Mizrahi wearing some of its lingerie on Instagram, social media users replied saying “boycott Zionism” and “Free Palestine”.

One user wrote: “Every single Zionist has to join IDF [the Israel Defence Forces] for some time men and women.”

Another wrote: “I guess after trying to turn Gaza slaughter & genoside [sic] into a fashion statement, makes sense to be supporting an apartheid model. Anyone has any doubt left the level of complicity here & what role Zara would have placed back during holocaust & SA [South Africa] apartheid?!”