The controversial Turkish restauranteur known as 'Salt Bae' has announced that he's planning to launch a new outpost of his infamous eatery in Tel Aviv.

In a post on his Instagram stories, Nusret Gökçe said that the Israeli city would be part of a worldwide expansion of his chain which includes cities such as Shanghai, Tokyo and Cairo.

According to i24 news, the location of the restaurant will be in the Totzeret HaAretz Towers in the Nahalat Yitsak area of Eastern Tel Aviv.

The Salt Bae found fame in 2017 after becoming a viral meme for the unique way he salted his meat.

His first restaurant in Istanbul was opened in 2010, followed by an outpost in Dubai in 2014. Nusret's London location, currently rated 2.5 stars on tripadvisor, attracted criticism when it first opened for the hefty price tag of some dishes, including a £680 wagyu steak.

Gokce also attracted criticism late last year when he appeared to gatecrash Argentina's pitchside celebrations after the World Cup final in Qatar, prompting FIFA to announce an investigation into how he got access to the pitch.