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Israel

Playboy launches in Israel

March 21, 2013 20:00

By

Jennifer Lipman,

Jennifer Lipman

1 min read

The publisher of a new Hebrew-language magazine says it can offer Israelis the kind of in-depth coverage of culture and sport not found in the country’s mainstream media. But it is unlikely to be this aspect that piques readers’ interest.

Dan Pomerantz is the man behind Playboy Israel, which launched earlier this month in a storm of publicity about the rise of the shfanfanat Playboy (the Hebrew for Playboy bunny).

Israel’s answer to Hugh Hefner was working as a lawyer in Chicago when, on a visit to Israel, he noticed that while other Israelis can buy other adult magazines and Playboy products, Playboy itself was not published in Hebrew.

Friendship with lawyers for the company led him to secure permission to launch it in Israel, and two years later, having made aliyah, Mr Pomerantz’s magazine is on newsstands.