In a significant move for Israel’s diplomatic presence at the United Nations, Jonathan Harounoff has been appointed the new spokesman and head of communications for Israel at the United Nations.

At just 29 years old, Harounoff , a regular contributor to the JC, brings a background in journalism and corporate communications to a role that is both challenging and crucial for Israel at a time of heightened international scrutiny.

Born in Hendon to an Israeli-Iranian family, Harounoff has lived in New York for the past seven years while pursuing advanced studies at Columbia University (and before that at Harvard, having graduated from Cambridge).

Before his appointment he worked in corporate communications and led a think tank in Washington DC, while also contributing to various media outlets, including the New York Post and Haaretz.

Harounoff told the JC: “Now is a time of immense challenge for the people of Israel. The region has always been so important to me. The country has faced continuous attacks, and my background in journalism positions me well to present Israel’s case at the UN.”

His primary responsibilities involve engaging with the international press, coordinating media interactions and ensuring that Israel’s case is communicated effectively within the UN framework. “Constructive dialogue based on truth is vital,” Harounoff noted, emphasising the importance of presenting Israel’s perspective in an often hostile environment.

Israel has faced substantial criticism at the UN for many years. This has intensified since the October 7 massacre and the ensuing war in Gaza and Lebanon.

With growing anti-Israel sentiment, Harounoff acknowledges the challenges ahead but remains optimistic about the opportunities for Israel at the UN. “Being present to present our case is crucial. If we are absent, others will fill that void, making it all the more important to ensure Israel has a voice on the international stage.”

He also stressed the significance of highlighting the origins of the current war. “This conflict didn’t begin in Gaza or the Golan Heights; it started with civilians in southern Israel.”

There is, he said, a need for Israel to maintain the delicate balance between advocating for peace while being prepared to defend itself against ongoing threats from Iran-backed terrorist groups such as Hezbollah and Hamas.

Looking to the future, he identified key issues that Israel will need to address at the UN, including the release of all remaining 101 hostages, the safe return of displaced residents in the north of Israel and bolstering security along its borders. His commitment to these goals reflects a determination to shape the conversation around Israel and advocate for its position amid complex geopolitical dynamics.

Recognising the challenges ahead, he said: “I’m fully aware that this is an enormous role, but I’m eager to leverage my media and communications background to make a positive impact. My experiences over the past seven to eight years have uniquely prepared me for this position.”