In almost any shopping mall in Israel you will find the clothing store Pull and Bear - there are 22 outlets across the country.
In its UK flagship Oxford Street store, however, you won't find mention of an Israeli presence.
The Spanish chain, one of eight in the Inditex Group, the best known of which are Zara and Massimo Dutti, sells fashionable clothing for men and women at high street prices. It claims its mission is to "dress the world with a single product and speak a common language, as part of a global youth culture".
Customers at the London outlet are greeted by a large board advertising 34 of Pull and Bear's 50 global locations, from Spain, where it started, to places with just a few stores such as Kuwait, Lebanon, the UAE and Saudi Arabia.
Missing from that list is Israel, despite the fact that it has the seventh highest number of Pull and Bear stores in the world. Bahrain, with two Pull and Bear stores, makes the list, as does Egypt, with three, and Qatar, also with just two.
A Pull and Bear spokeswoman said: "It was an oversight and not done deliberately. I don't know why these particular countries were chosen but it wasn't because of the size or where they were."
Stefan Kerner, of the Zionist Federation, said:"I hope that next time they will remember to include Israel."