A UK branch of Ikea that concealed Hebrew lettering on a welcome sign, prompting concerns that the staff or customers responsible had an antisemitic motive, covered up the word because it had been misprinted.
When a Jewish Ikea customer spotted last week that 'shalom' had been removed from the store’s welcome sign featuring greetings in dozens of languages they were outraged.
Shoppers arriving at the flat-pack Swedish retailer’s outlet in Greenwich, south-east London, could see salutations in English, Hindi, and Chinese – but not Hebrew.
A strip of black tape had been pasted over the Jewish greeting, sparking concerns of prejudice.
