Borehamwood and Elstree Synagogue’s efforts to foster good relations with the wider community have seen it engage in interfaith initiatives, donate to a local food bank and host school groups.
But its outreach work reached a different audience on Saturday as the shul paid for a full-page advert in the programme for the National League play-off final at Wembley Stadium, wishing Boreham Wood good luck for their game against Tranmere Rovers.
And although the Hertfordshire team lost out to the Merseysiders for a place in League 2 — the fourth tier of the English football pyramid — the message from “the rabbis, lay leaders, members and staff” won the synagogue many new fans.
BES chair Simon Mitchell said the advert was “a statement of support on a big day for the town.