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Seed abseils to £1.2 million

Educational charity finds a novel way to launch its matched fundraising drive

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Adult and family educational charity Seed has raised more than £1.2million from a 36-hour matched funding campaign, launched on a high with a sponsored abseil from buildings in Manchester and London.

Among the participants was Gideon Gabriel from Edgware, who said it had been “an unbelievable experience. I’m so happy to have stepped out of my comfort zone and abseiled down a 50-metre building. Seed has been a big part of my life and I’m proud to be part of a community of lovely people whose sole aim is to enrich people’s lives and strengthen their Jewish identity.”

Seed CEO Rabbi Malcolm Herman thanked the 85 abseilers, 5,600-plus donors and 223 campaign ambassadors. The proceeds were a major contribution to the charity’s annual budget of £2 million.

“We are so proud to be able to continue our mission to equip parents with the confidence and tools to educate [children] about the values and practice of a Jewish life and home.”

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