Much of the Jewish business world turned out to celebrate the achievements of Isrotel and River Island co-founder David Lewis CBE – who has been diagnosed with a malignant form of cancer.
Friends of the businessman, who is credited with first transforming the Israeli seaside resort of Eilat, paid tribute to his career and his contribution to the community.
The event was in aid of Mr Lewis's chosen charity, the Schneider Children's Hospital Medical Centre of Israel, known as the Great Ormond Street of the Middle East. More than 120 guests raised over £450,000 in an appeal.
Among the attendees at central London's Connaught Hotel were the Israeli ambassador to the UK, Ron Prosor, UJIA chairman Mick Davies and Gerald Ronson and Dame Gail Ronson.
Mr Prosor, who gave a speech in honour of Mr Lewis, said: "David revolutionised Israeli tourism. Before him, the Red Sea was unchartered territory."
Mr Lewis told the audience of friends, family and colleagues: "I have been diagnosed with malignant melanoma, a nasty form of cancer from which there is no recovery. But I must say that I have done very well so far, in fact many of my friends have started to wonder whether I am a fraud."
Also speaking was Lynn Schneider of the Israeli hospital, who explained the work of the centre treating children, both Jewish and Arab, from across the Middle East. She said she was "humbled and moved" by the support.