For today’s #CharityTuesday, Norwood has been granted the ultimate seal of royal approval, being invited to take over the Royal Family's social media.
The honour reflects a long link, the Queen having been a patron of Norwood, the UK's oldest Jewish charity, since 1952.
Norwood is also celebrating its 225th anniversary and according to a source at the charity, conversations with the Palace had been ongoing on a way for the landmark to be marked. However, the pandemic had complicated matters and the social media tie-up was a way of affording recognition in the meantime.
The Royal Family’s Twitter account features images of visits by the Queen and the Princess Royal to Norwood facilities, as well as a photo of the charity’s Buckets and Spades service, which supports children with physical and learning disabilities.