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Norwood chief seeks to preserve services

September 27, 2011 14:04
Elaine Kerr anticipates difficult challenges at Norwood. \"But an opportunity like this comes along very rarely\"

ByBarry Toberman, Barry Toberman

2 min read

At a time of restricted finances, new Norwood chief executive Elaine Kerr will bring to the role invaluable experience of getting the utmost out of a budget.

During her five years in the top job at Chai Cancer Care, the charity has expanded services and experienced almost a four-fold increase in clientele, yet spending has risen only by around 50 per cent.

Ms Kerr previously held an executive role at Hillingdon Primary Care Trust, where she managed an annual £183 million budget and was responsible for commissioning and planning health services.

Replacing the long-serving Norma Brier at Norwood at the beginning of November, she sees great virtue in the charity's brand recognition. "Everyone in the community knows Norwood."