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Local stores take on Tesco

April 15, 2011 09:20
Ellis Haft (left) enjoying a kosher wine tasting with Yitzi Stefansky, Manchester manager for Hatov Distribution

ByJonathan Kalmus, Jonathan Kalmus

2 min read

Shoppers are benefiting from a Pesach price war as the major supermarkets promote special offers on matzah, wine and other festival essentials. But competition among the main players is taking its toll on Manchester kosher specialists.

Competing with Tesco - which is offering a record 400-plus Passover items including 12 own brand lines - Titanics kosher store in Cheetham Hill ran an advertising campaign offering to match the big boys on price.

Titanics boss Richard Hyman said the response had kept sales in line with previous years, but added: "I've never had a phenomenal Pesach since the supermarkets have got involved. This year it seems they are offering an aggressive amount of loss leaders. I am managing to match prices without having to lose any money.

"I've had to negotiate far better prices with suppliers. People assume we make a fortune, but we don't." There was the further issue of reduced customer spending in tough economic times.