When reality TV star Jeff Brazier attended the birthday party of former Norwood president Richard Desmond a few years back, he heard Mr Desmond's son Robert extol the virtues of the charity's bike challenges.
He subsequently joined a Norwood ride in Sri Lanka and has taken on further cycle challenges since, the latest being in Kerala, southern India, with more than 20 other supporters, which has raised well in excess of £100,000.
“It’s been a couple of years since my last Norwood challenge,” he said. “And I really needed to have a break from the day-to-day routine of working and being a dad.
"At the same time, I really wanted to test myself and do something for Norwood, a charity that does such great work."