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Holocaust Memorial Day looks to attract a new audience with digital ceremony

Organisers hope to 'reach people who normally wouldn’t attend an HMD activity'

January 22, 2021 12:15
HMD-Trust-chief-executive-Olivia-Marks-Woldman.jpg
2 min read

Shoah educators are seeing an upside to Holocaust Memorial Day in lockdown as digital events could attract a new audience.

Holocaust Memorial Day Trust chief executive Olivia Marks-Woldman said next week’s national ceremony would be staged entirely online, bringing opportunities as well as challenges.

HMDT felt it important to make it an open event this year. Beyond “the guests who we usually invite — the leadership of the country, the face of political and civic leadership” — anyone could join.

“People who won’t be able to attend a local event or whose local organiser is not planning an online activity can still mark Holocaust Memorial Day,” Ms Marks-Woldman noted.