The appearance of NHS posters in Hebrew at Hove bus stops encouraging residents to have Covid vaccinations when offered has both pleased and perplexed the local community.
Titled “Why I should be vaccinated”, the posters highlight that being vaccinated not only protects the person receiving the jab but those they come into contact with.
Given that Israelis living in Brighton tend to be fluent in English and that only a small number of local Jews could translate the information, some have questioned the point of the campaign.
But resident and communities’ consultant Fiona Sharpe recognised a wider purpose.