Paul Hollywood has become a well-known face on TV as one of the judges on the BBC cookery contest, The Great British Bake-Off.
The master-baker who can work magic out of all to do with flour and dough has a new book out, How to Bake.
And worthy of a place among the exquisite breads and fine patisserie is a recipe for our own challah.
But I am afraid Mr Hollywood’s kosher compass has gone wildly awry.
For he explains that the plaited treat is one that is traditionally served at Pesach.