He has won plaudits over the years for his hilariously offensive alter-egos. But Sacha Baron Cohen must be less than happy with his most recent accolade.

Forbes magazine has listed the actor's latest film, Grimsby, as one of cinema's biggest flops of the year, comparing its box office takings of £23 million to its budget of £28 million.

The film was panned for Mr Baron Cohen's portrayal of football hooligan Nobby Butcher, who proved to be his least-liked character to date. Bear in mind, the comedian's past aliases have included the tyrannical despot Admiral General Haffaz Aladeen and the Jew-hating Borat.