Become a Member
Life

Will dental cosmetic work really put a smile on your face?

July 24, 2024 12:48
UseforwebHealthcopy.jpg
Dazzling: but the cost of teeth whitening and other procedures can be steep
5 min read

Dentistry can reveal a lot about a country. A classic episode of The Simpsons gave a glimpse of how the Americans saw us back in the 1990s. It featured dentist Dr Wolfe brandishing a large volume of “British smiles” full of yellow, crooked and missing gnashers as a warning to American children about the perils of poor dental hygiene.

Even that represented some progress. In the early days of the NHS, dentures were considered so aspirational that it became a common rite of passage to have all your teeth pulled out. Seventy-six years later, a mouth full of gleaming white, regular and highly Instagrammable teeth is the latest must-have. Veneers, straightening, whitening and implants have all been available for decades, yet it’s only in recent years that demand has really taken off in the UK.

According to a new report from the Oral Health Foundation, four in ten people under 35 have had tooth whitening. A further 48 per cent are planning to have their teeth whitened within the next 12 months.

Hampstead dentist Linda Greenwall has seen an “exponential” increase in demand for cosmetic treatments of all sorts, which she attributes in part to the upsurge in social media and celebrity culture. She says that improving your smile “makes you look better, feel better, look ten years younger”. A diminutive figure in bright pink scrubs with blonde hair pulled away from her face, South African born Dr Greenwall is keen to stress the links between good oral health and overall wellbeing. A leading expert in tooth whitening, she says there is clear scientific evidence that the process improves gum health. With other treatments the case seems less clear-cut, but if partnered with good maintenance, an improvement in overall oral health is often the result.

Topics:

Health