Become a Member
Life

Why we'll always champion fabulous fashion for the over 50s

Ten years ago former JC journalist Jan Shure spotted a gap in the fashion market, leading to fashion and style advice website, SoSensational

October 26, 2018 09:00
Jan Shure (left) and Cyndy Lessing

ByJan Shure, Jan Shure

3 min read

We’ve been talking about closing down our business for some time. But any plans we had to put our feet up are on hold for a while.

The “we” in question is me, Jan Shure, former fashion editor and holder of various senior roles on this newspaper, and my business partner, Cyndy Lessing, an entrepreneur and image consultant.

As the co-founders of SoSensational.co.uk, an online fashion and advice website for women over 50, we have been working flat out for the past nine years to build our site.

It started because as well as being long-time friends, we were fellow trekkers. for the charity One to One, which helps people in need in Israel. Hampstead Heath walks had become a fixture when training for treks and long after. During one such walk we came up with our business idea.