We're all dressing frum right now - The Jewish Chronicle

It used to be that you could tell at a glance when you were in the presence of a frum woman. Her skirt would be modestly over-the-knee. Her arms would be covered to the wrist. Her hair would be covered by a scarf, a hat or a wig. And her make up would be minimal.

But all that has changed. And not just because of the better quality of sheitels around now. It’s not that the religious woman’s style has changed in essence. It’s more than the fashion world has shifted towards her.

This summer, the trend for modest clothing has gone completely mainstream. It’s become impossible to sift the frum from the fashionista.

At a glance, every young woman outside a Shoreditch bar or shopping in Kensington looks as though she is on her way to shul, a charity committee or home to bake challah with multiple kids.