In truth, the Zetter Townhouse Marylebone, the newest addition to the Zetter Group (which includes The Grain Store restaurant), is more north Oxford Street than Marylebone - nestling halfway between Selfridges and Edgware Road. It is a hot location and dangerous shopping territory.
The small hotel could be described as boutique chic meets B&B - except that doesn't do it justice. You enter the 24-bedroom Georgian townhouse through Seymour's Parlour, a cocktail lounge that has already caught the eye of fashionistas. Décor is French wartime bordello/garden antique - with reclaimed masonry and crockery hanging on crimson walls. The cosy space multi-tasks as a reception, a lounge and a breakfast room.
Barman Tony Conigliaro - some say the Heston Blumenthal of the cocktail world - has created a drinks menu featuring his own Two-Penn Trash (rye, whiskey, powdered malt and treacle); perfect for washing down the interesting bar food menu that includes potted smoked mackerel with elderflower jelly - one of Seymour's Potted Pleasures.
The potted theme continues at breakfast, where a small buffet of cereals, breads and cheeses is offered alongside a hot breakfast menu which includes potted eggs served with salmon, avocado or other options.
