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Paris: Hopping to the shops

We take to the streets of Paris in search of the real Euro stars.

January 12, 2012 11:31
12012012 Paris fashion piece

ByJan Shure, Jan Shure

4 min read

Paris, as every woman knows, is synonymous with fashion. No matter how hard Milan and New York try, nor how much London labels itself the city where the edgiest trends are born, Paris has that indefinable je ne sais quoi when it comes to fashion, so what better reason to visit than to combine a soupçon of Parisian atmosphere, with a dash of fashion shopping.

In the cause of investigating the Parisian shopping scene, your intrepid correspondent donned her most on-trend trainers and boarded the Eurostar train at glossy St Pancras International for the two-hour-15-minute journey to the heart of the French capital to find either what was different from the UK, or so much better value that it was worth the train fare.

First stop in any quest of this kind had to be Le Marais, the one-time Jewish quarter, which is now Fashion Central in this city.

Fashionistas should start on rue des Rosiers where, alongside a couple of surviving kosher delis and boutiques belonging to the major French and international fashion brands, are a number of independent boutiques and small local chains.