Become a Member
Life

There’s no need to buy, fashion’s gone circular

Why buy expensive designer items? Renting fashion is on trend, reports Jan Shure

October 11, 2020 17:15
HURR Collective at Selfridges  2
3 min read

Savvy women know all about hiring clothes.

You may have hired your wedding dress (possibly from Losner’s in Stamford Hill which dressed thousands of Jewish brides before lending its final frilled, crystal-embellished confection in 2017). Or perhaps you hired an evening dress in the 80s when hiring was the affordable way to flaunt a fresh frock for every simchah. Or perhaps you hired more recently, from one of the noughties party-wear hire brands.

But in 2020, hiring is no longer only — or even mainly — about party frocks. It’s had a makeover and now extends across our entire wardrobe to include, say, a blazer in oversized grey check by Baum & Pferdgarten (Onloan), black Paul Smith trousers (HURR Collective) and a Louis Vuitton Alma PM in fuchsia (MyWardrobe HQ).

And in 2020, our fashion vocabulary must also include “Collective” because a word formerly used to describe Israel’s kibbutzim has been adopted by the shiny new peer-to-peer lending platform the HURR Collective, and also by the decade-old Vestiaire Collective, to describe their commercial activities.