The Feltz factor: dresses that capture the essence of Vanessa

© J Sweeney Photography[Missing Credit]

“We believe that every woman should have access to outfits that are not only fashionable but also figure-flattering and comfortable,” explains Plant, founder of knitwear brand Honeysuckle, co-founder of a charity helping underprivileged Israeli children and interrogator of finalists on behalf of Lord Sugar on The Apprentice. The five, who are long-time friends, began their collaboration following a lunch at which Feltz told Plant and Shalit how, for years, women had been telling her they loved her clothes and asking her where they could find dresses that were “beautiful, comfortable and flattering.”

Feltz recalls telling her friends that It had “become a dream” to “create the perfect dress” and how they had proclaimed that 4Love.uk “could bring her ideas to life”.

© J Sweeney Photography[Missing Credit]

Plant takes up the story: “We wanted to capture Vanessa’s essence – a glamorous woman who can relate to women from all walks of life.”

The goal, she adds, was to create a capsule collection offering “wearable fashion” and “affordable glamour”. The resulting collection comprises eight of Vanessa’s “dream dresses” in all kinds of prints – both vibrant and delicate – featuring details she “longed for”, such as pockets, and with no fastenings, and all priced at £45 to £79, as well as co-ordinating separates, wraps, jackets, a faux-fur gilet and sequin-lavished pieces for after-dark.