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Sorry ladies, there really is a science to pulling

Can a ‘dating coach’ turn a neurotic, self-sabotaging male into a honed lady hunter? Perfectly possible, discovers Paul Lester

July 30, 2009 11:48

By

Paul Lester,

Paul Lester

5 min read

Five guys walk into a bar — an Englishman, an Irishman, an Asian, a West Indian and a Jew. No, it’s not the first line of a joke, it’s what happened the other week when I, plus several other blokes of varying races and creeds, went to a nightclub to try and meet women after learning how to score on a course run by an organisation called Love Systems.

As Samir, one of the students on the three-day “boot camp” held in London, put it: “If you feel ill, you call a doctor, so why not have someone you can go to when you’re having trouble getting a girlfriend?”

And so, for the cost of around $3,000, you can pay to have treatment for your pulling. Love Systems approach the business of seduction with almost surgical precision. And it is a business: one of the two foremost academies in the world designed to teach pick-up skills at a theoretical level (daytime seminars in hotels) and “in the field” (night-time sessions in bars and clubs). Love Systems is a company founded by Nick Savoy, based in Los Angeles, with “dating coaches” around the globe and also an online facility offering auxiliary instruction in everything from “routines” — killer conversation starters on dates — to “relationship management”.

If this all makes Love Systems sound like dating droids in designer shirts unbuttoned to the waist to reveal chest hair and bling, don’t worry: they’re just like you and me — normal-looking guys putting their knowledge and business acumen into practice.