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Plunge into the past for poolside chic

July 11, 2011 10:02

ByJan Shure, Jan Shure

2 min read

At the risk of annoying a reader who emailed the JC Letters page in April to enquire whether I was in the pay of the BBC press department because of my frequent mentions of Mad Men, I am forced to refer to That Programme once again. (In mitigation, m'lud, I haven't mentioned it since April!).

This week, I'm afraid, it is unavoidable because swimwear is the latest area of fashion to have been hit by Mad Men fever, with the most on-trend styles clearly reflecting the series' 1950s/60s vibe.

The '50s influence is at its most visible in big bikini bottoms, skirt-style swimsuits and halter straps. The most directional include a Norma Kamali monochrome, spot two-piece at Browns, a black-and-white tiger-print by Diane von Furstenberg at Net-a-Porter and a red Asos two-piece, all with knickers big enough to win the approval of the Big Knicker girl herself, Brigit Jones.

Figleaves has a two piece in pink floral print by Sea Folly, and a black and pink rose-print bikini by Lepel, both in similarly retro mood and both with deep bottom halves.