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The fall and rise of a California girl

TV presenter, boutique pioneer or the woman who helped transform The Fall. We meet Brix Start-Smith.

August 18, 2016 11:43
18082016 GettyImages 499009152

By

Michael Kaminer,

Michael Kaminer

5 min read

Millennials might recognise Brix Smith-Start as a presenter on television's Ultimate Shopper and Gok's Fashion Fix. Gen Xers might have met her at Start, the pioneering boutiques she and husband Philip Start opened in Shoreditch.

To music fans, she will always be the woman who helped transform The Fall - arguably one of Britain's most influential bands - from a sour, image-averse boys' club to a shape-shifting group skirting fashion, pop, and something like stardom.

But Smith-Start's origins, as she reveals in her new autobiography, The Rise and The Fall and The Rise, might surprise even hardcore fans of The Fall, which is still kicking after 35 years.

Smith-Start was born Laura Elisse Salenger to a moneyed Los Angeles family whose Yiddish-speaking patriarch had emigrated from Russia via Ellis Island. Through wealth built on murky real-estate deals and the invention of the automated car wash, he and his wife became fixtures in LA's A-list social scene.