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Meet the new Mad Men

Sandy Rashty talks to the film makers moving from commercial ads to cinematic award-winners

May 11, 2015 09:08
Adam Baroukh (left) and Eddie Sternberg: balancing real deals and meal tickets

BySandy Rashty, Sandy Rashty

4 min read

Picture this. Two Jewish film-makers sit down for a meal at boulangerie chain Le Pain Quotidien. It is Pesach, so Adam Baroukh and Eddie Sternberg are sifting through the menu for bread-free options.

Then, comedian David Schneider walks into the west London branch. Schneider had just finished filming Channel 4's notorious Jewish Mum of the Year series; but in spite of that "horrific show", Sternberg thought he would be perfect for their latest project.

"I went up to him," recalls Sternberg, 28. "I wanted to tell him that I thought he was a great comedian, a great British star who had appeared in so many classics.

"But what came out was: 'I loved you in Jewish Mum of the Year!'"