Israeli chef becomes unlikely face of Adidas Originals - The Jewish Chronicle

Israeli celebrity chef Eyal Shani has become the new face of a campaign for sportswear giant Adidas.

While the silver-haired Middle Eastern pensioner may not be the obvious choice for a brand that's 14 years younger than him, German sportsbrand Adidas has made him one of the faces of their Israeli campaign.

Shani, who has opened three restaurants in London in the last year, launched the campaign on his Instagram with a flashy video talking about his love of "authenticity."

https://www.instagram.com/p/Cxr5MZwoKTT/

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