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How to nail the growing Barbiecore trend after release of new Barbie film

Bright, hot, pale or dusky, let the pink buzz around the movie inspire your make-up bag this summer

July 28, 2023 08:47
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2 min read

As a beauty writer, I normally raise an eyebrow at the so-called trends that land in my inbox (“sparkle like a Markle” anyone?).

But Barbiecore, or pink beauty, is one trend I’m definitely jumping on.

I’ve yet to see the film, but to me Barbie is something that brings an instant sugar hit of happiness not least where beauty products are concerned. To misquote Lenny Bruce, few things are more goyish than Barbie, but I love her nonetheless.

That smiling plastic princess, with permanently arched feet and lobster-claw hands lived in a shoebox under my bed with her sisters Skipper and Stacie as well as good old Ken.

Although Ken was more of a shopping buddy than a beau to my Barbie, who preferred the brooding enigma that was Action Man (he was a great deal smaller in stature, yet the height difference was no barrier to their love).

That famous Mattel pink Barbie logo represented a fun distraction from the dreariness of green school tunics, dismal grey weather and grubby exercise books full of shaky blue handwriting.