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Bumps on the road to style

August 10, 2011 09:55

ByJan Shure, Jan Shure

2 min read

When it comes to buying maternity clothes, the holy trinity of affordability, practicality and comfort are invariably invoked.

And yes, all three are important. But when your tummy is so big you can't see your feet, your bosom has burst its Rigby & Peller cups and your bottom seems to have enlarged without any contribution from croissant or doughnut ingestion, what you most crave is an item of maternity clothing which is fashion fabulous enough to lift your sagging spirits (as well as your sagging everything else).

Affordability is definitely important, but it is a flexible concept. If you are a Harvey Nicks girl, you will consider Isabella Oliver a positive bargain. If, on the other hand, your go-to shops are Zara and River Island, you may consider the three-figure price tags of much of the Oliver collection a tad pricey.

Expensive maternity clothing is, generally, only worth the outlay if (a) you intend to wear the garment virtually non-stop, so justifying your purchases over a cost-per-wear basis, or (b) if you are a working woman who needs to look polished and uber-chic every day.