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August fashion: What to buy in this cruellest of months

Jan Shure’s best buys for August

August 11, 2023 18:58
Scarf-print dress, £80 now £56, Monsoon V-1 MODEL
1 min read

What should we buy this month? Thanks to the weather and the bonkers way Planet Fashion organises its seasons,  August (not April, TS Eliot) really could be described as the cruellest month.

Just when many of us are going on holiday, or are bored with what we’ve worn since spring, the rails and websites are filling up with autumn.

And those few weeks of heat followed by several months of mainly cool, cloudy weather — and frequent showers − makes white linen and strappy pastel broderie completely impractical.

Spain’s fashion supernova Zara has a clever new category on its UK website this month aimed at fixing this cruel mis-match. Called “British Summer,” it offers layers in the form of slouchy, lightweight knits in grungy tones, oversized blazers and pale bomber jackets to throw over strappy tops and dresses.

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Fashion