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The modern art market makers

A new book credits a group of Jewish ‘outsiders’ with creating the market in modern art

November 19, 2021 12:59
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5 min read

Could a bunch of outsider Jews with no formal art education, who inveigled themselves into the Paris scene when the French capital was the centre of the painting world, have made the market for modern art? It’s an intriguing theory posited by a culture historian who has researched their sudden and surprising rise to prominence in the half century preceding World War II.

“There was an affinity between entrepreneurial Jews and avantgarde artists,” explains Professor Charles Dellheim — and by avantgarde he is referring not only to Picasso, Chagall, Modigliani, and other 20th century greats but predecessors like Van Gogh, Monet and even Manet, who were considered outrageously out-there when they
first showed their work.

"Le Dejeuner sur l’Herbe is a case in point,” adds the Boston University academic of the Manet canvas which shocked le tout Paris with its nude woman at the centre of a picnic party and was rejected by the Salon, at the time the sole arbiter of what was acceptable in art: “The failure of the old system to respond to such depictions of modern life created an opening, and only modest capital was required to make acquisitions — you could pick up a Picasso for 100 francs in 1901,” adds Dellheim.

Thus Alexandre Rosenberg started buying Van Goghs when no-one else was interested, his sons became Picasso’s dealers and confidantes, while the Bernheim Brothers were instrumental in helping organise the first en masse showing of Monet’s Waterlilies.

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