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Israel's Abramovich uses football to unite Jerusalem

Billionaire Guma Aguiar is confident he can turn Betar Jerusalem into a model of ethnic harmony.

October 15, 2009 09:42
Guma Aguiar follows the action at a Betar Jerusalem match.“I’d like to see more tolerance,” he says of the club’s supporters
5 min read

For the past four seasons the terraces of Betar Jerusalem’s Teddy Stadium have noisily exalted their saviour. When Arkadi Gaydamak, the controversial Russian-born tycoon, arrived from nowhere to buy the struggling team, he was heralded for restoring the club’s former glories. The fans ignored his colourful background, and lapped up the success. “Arkadi is the Messiah!” they would sing as he bought them back-to-back championships.

That dream turned sour earlier this year, with Betar on the verge of bankruptcy and Gaydamak leaving for self-imposed exile in Russia. But, out of nowhere, an equally colourful character has emerged to save Israel’s most popular football club from oblivion.

Not many people in Israel had heard of Guma Aguiar two years ago, but since riding to the rescue this summer by guaranteeing Betar’s survival, he has become something of a local celebrity.

Born to a Jewish mother in Brazil, but raised a Christian in the United States, he rediscovered Judaism late after meeting Rabbi Tovia Singer, the controversial leader of outreach Judaism, an organisation that tries to “win back” Jews who have become Christians.