Frank PR, one of Britain’s best known consumer PR firms, which counts Sir Alan Sugar among its clients, has opened its first international office in Sydney.

The north London-based agency, whose three directors are Frankie Cory, Graham Goodkind and Andrew Bloch, had a fee income for 2008 in excess of ASD $11.5m (£5.3m).

Other clients include BlackBerry, Nestle, Budweiser, PepsiCo, Puma and Virgin Media.

Bloch says Australia represents a really exciting market for public relations and cites the word-of-mouth effect as the “holy grail” of marketing communications.

“We expect clients ‘down under’ to be receptive to this.” Fair dinkum.