I know the JC is not Grazia or Vogue and in some parts of Planet Fashion we are probably considered not wildly significant , but you would think, wouldn't you, that if you were a PR company which was handling the press for the opening of the Lanvin shop in Knightsbridge during these credit-crunched days that it might be worth trying to get a few lines into the JC. Our readers do, after all, include quite a few London residents who might like, quite early on in this shop's existence, to waft through its doors and splash a little cash. This would be particularly true if your client happened to be not just the designer who has put Lanvin right back on the fashion map, but is an NJB (nice Jewish boy) into the bargain. And not just any old NJB, but the infinitely talented Alber Elbaz, who was raised and trained in Israel.

M Elbaz himself has been utterly charming to the JC. I bumped into him (as you do), in the lobby of the glamorous Tel Aviv Hilton in summer 2007 and he agreed, in principle to give the JC an interview. It was set up, but fell through for reasons too complex to go into here. Now, thanks to reading the fashion trade press, I have known for months that he is about to open a shop in Motcombe Street, Knightsbridge. His French PRs told me who was handling press in London - they are a very territorial bunch, fashion PRs - and I emailed the account executive accordingly.

Initially no response at all. I emailed her again. Still nothing. So I emailed her again pointing out that this was my third try. The response was an off-hand "what kind of a publication is the JC" and "can you send copies". Now I am not naïve enough to believe that JC readers read only the JC. I am sure our most elevated and fashion-forward female readers also pick up many other publications, so I realise that we would not be the primary source of news about the Lanvin shop opening and would not, therefore, be seen by the PR account executive as vital to a launch campaign.

I know we are talking about the inhabitants of Planet Fashion, but even on Planet Fashion, it seems both commercially foolish and massively discourteous to ignore a publication with a very strong, very up-scale London readership whose fashion writer is actually requesting - almost begging - for information about the opening.

I am not naming the account executive or the PRagency here, but if I don't have a press pack in my email inbox by Monday, I may just hit a purple patch and publish the name...