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Opinion

We must take climate action now for the sake of future generations

Emergencies calls for responsible individuals who will take a lead and cry, 'Acharai!', 'Follow me!'

January 13, 2022 11:03
chief rabbi ephraim mirvis
3 min read

My recent experience at COP26 reminded me of the fascinating Smoky Room Experiment, conducted by social psychologists, Bibb Latané and John Darley in 1968.

Latané and Darley placed subjects in a room by themselves and asked them to complete a task. While they were doing so, smoke began to fill the room from a nearby air vent.

Unsurprisingly, the vast majority of subjects reported the smoke to the organisers within minutes. However, when subjects were placed in the same room in a group, the results were dramatically different.

The subjects looked to one another. If the others in the room seemed unmoved by the smoke, it was ignored.