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The Jewish Chronicle

Dressing for the deluge

May 10, 2012 19:12
Short trenchcoat, £260, trousers, £99, both Jaeger

ByJan Shure, Jan Shure

3 min read

Please think of this week's pages as less a fashion story and more a public service. Working on the principle that the official announcement that most of the UK was in drought instantly brought forth a deluge that has barely ceased, I firmly believe that by offering advice on how to look passably fashionable in the rain (let's not exaggerate the charm of a trenchcoat and a pair of wellies) I may help to bring about sunshine and an end to the kind of weather that would make ark-building a serious option.

In case that plan fails and the torrential downpours do actually continue - as forecast - throughout May, we have found the most on-trend and wearable clothing for you, appropriate for a real British spring, as opposed to the fantasy springs of planet fashion…

We're actually rather good at dressing for the rain in this country. It is why we spawned not one but two heritage raincoat brands, Burberry and Aquascutum, the latter of which is in grave danger of vanishing unless some deep-pocketed entrepreneur in China or Russia wishes to add a heritage fashion label to his brand portfolio by, ooh, the end of next week.

Obviously, if you already own a Burberry or an Aquascutum raincoat, you will have been rocking it a lot recently and telling yourself how clever you were to invest in one. If you don't, but fancy splashing out (pun intended), the Burberry collection of trenchcoats demonstrates perfectly why the brand has triumphed.