Rob Rinder has paid tribute to the work of Jewish Care as the charity celebrates its awareness-raising #GoPurple week.

The TV personality and writer, whose Grandma Lottie attended Jewish Care’s Connect @ Southgate cub, said: “Care is at the heart of all Jewish Care does and in these times especially, I’m inspired by seeing the way the carers of all faiths, no faiths, and all nationalities give love every day to older people from our community. I’m delighted to support Go Purple week.”

Memory Way Cafe at the Michael Sobell Community Centre in Golders Green goes purple for Jewish Care (Photo: Jewish Care)

People of all ages have been spending the week dressing head to toe in purple in honour of the charity’s logo. Other purple-themed initiatives have included covering a cake with purple icing, painting nails purple and using purple hair dye.

Jewish Care’s mascot Chava Heart put in an appearance at Alonim Pre-School Nursery. Head teacher, Patsy Maltz, said: “Alonim are so proud to support Jewish Care in their Go Purple awareness week. The children had fun crafting their own purple cards for Jewish Care residents and they enjoyed a special visit from their mascot, Chava Heart.”

Chava Heart also headed over to Kosher Kingdom to hand out purple cookies to shoppers and the wider community, whilst Daniel’s Bakery hosted a Go Purple themed stall in support of Jewish Care and to raise awareness.

Jewish Care's Chava Heart visits kosher shops during Jewish Care's Go Purple Week (Photo: Jewish Care)

The Go Purple week has also been an opportunity to get involved in intergenerational activities. Yeladenu Pre-School enjoyed a purple-themed, intergenerational Debutots session with Jewish Care’s Kun Mor and George Kiss care home residents, and JCoSS students shared purple cupcakes with members of Jewish Care’s Sam Beckman Centre for people living with dementia.

JCoSS students and a member of the The Sam Beckman Day Centre for people living with dementia go purple for Jewish Care (Photo: Jewish Care)

Ellisa Estrin, Jewish Care’s director of fundraising and marketing, said: “It is really great to see the community of all different ages taking part in Go Purple week to raise awareness of all the vital work Jewish Care does. I’d like to thank all the schools, nurseries, shops, supporters, care homes’ and community centres’ residents and staff and Rob Rinder for his support.”

Jewish Care is the largest health and social care Jewish charity in London and the south-east, supporting around 10,000 people every week.

Jewish Care’s Go Purple Week runs until February 11