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‘Jewish values are at the heart of Electric Umbrella’

Mel Boda is co-founder and CEO of the singing group which won a golden buzzer on BGT

March 24, 2025 07:15
Electric Umbrella celebrating their golden buzzer on Britain's Got Talent 2025 (Photo: ITV)
Electric Umbrella celebrating their golden buzzer on Britain's Got Talent (Photo: ITV)
5 min read

When Mel Boda heard the golden buzzer sound minutes after Electric Umbrella had performed on Britain’s Got Talent and saw the golden strips of confetti falling from the ceiling of Blackpool’s iconic Winter Gardens, it took a few moments for it all to sink in.

“It was such a shock,” she tells the JC, the morning after it was televised on ITV in front of millions. “Everyone around me was jumping up and down with joy, but there was a lag between me hearing the buzzer and it actually registering.”

Mel Boda, CEO and co-founder of Electric Umbrella[Missing Credit]

Since Simon Cowell leapt out of his seat and awarded a bonus golden buzzer to the performers from the Watford-based charity, which supports learning disabled and neurodivergent people, co-founder Mel has been inundated with requests for interviews – and between Saturday night and Sunday morning, the YouTube video of the song had already been viewed more than two million times.

It is a relief to finally be able to talk about the extraordinary win, which will guarantee them a place in the semi-finals, as the audition took place in January and Electric Umbrella participants were sworn to secrecy until now.