Marc Cave (right), director of the National Holocaust Centre and Museum with Henry Grunwald, the chair of the centre (Photo: David Parry) David Parry
“People still thought of Israel as this plucky little country, but that has changed, and Holocaust education hasn’t kept pace.”
Nearly 80 years after the end of World War Two, Cave says people in the UK no longer have a sense of what the Holocaust means to them. “It is not connected to their history in the way it was connected to the generations before.”
At the same time, Holocaust educators today are facing a “perfect storm”, says Cave. “On the one hand, you have the far left and on the other, you have Islamist ideology, and Holocaust education has not faced these things head on.”
Placards, equating Netanyahu with Hitler, at the anti-Israel marches (Photo:The Times)[Missing Credit]
Cave says his background in advertising has given him a unique perspective on how to address some of these challenges.
Firstly, he says, we need to change the language. “We have to get rid of the word ‘antisemitism’. I won’t use it. People don’t understand what it means. We must talk about racism against Jews in the way we talk about racism against everyone else.” To that end, the word “antisemitism” has been replaced by “anti-Jewish racism” throughout the museum.
Secondly, we need to change the teaching methods by making links to contemporary examples of Jew-hate.
He says: “If you take Islamists, they don’t just want to wipe out the Jewish state. They want a caliphate, including in Britain and that impacts everyone. They have somehow managed to mobilise support from people in the UK by defining a common global enemy - ‘the Jews’.
“How many of their supporters in Britain parrot their chants on these marches without even knowing what they are chanting about?”
One of mistakes that Cave thinks has been made in Holocaust education is to teach Nazi ideology and the “Final Solution” in isolation.
“People are not taught that the Holocaust is the middle chapter of an ongoing story for the Jewish people. They think it is the beginning of our story and it is not.”
Equally, there has sometimes been pressure on the Holocaust education sector to downplay its Jewish significance. “Today, there are attempts by some to ignore the specificity of the Shoah in terms of what it meant for Jews and to lump genocides together. I don’t think you can do that.”
Marc is director of the National Holocaust Centre and Museum in Nottingham (Photo: Tripadvisor)[Missing Credit]
In his work, he has found that it is common for schools to say they can only teach about Jew-hate and the Holocaust if they talk about Islamophobia. “This type of thing needs to be pushed back against,” he says. “Both are important, and both should be talked about, but why is it that there is only one group of people who can’t talk about racism against it without talking about the racism faced by other people?”
Since Cave’s appointment in November 2019, the museum has focused on technology to engage younger generations of learners. A prime example is The Forever Project which, using voice recognition and AI, enables the audience to watch and hear a survivor share their story and ask them questions – even when they are no longer alive.
Steven Frank, one of the Holocaust survivors who is in the Forever Project (Photo: Forever Project/National Holocaust Museum)[Missing Credit]
It just one of a number of powerful educational tools Cave has innovated “to communicate the memory of the Holocaust for a thoroughly contemporary purpose - to grow a community of ‘critical thinkers’ right across society.”
The National Holocaust Centre & Museum’s touring exhibition, I Say British, You Say Jewish, in partnership with the Jewish Museum London, is currently on. For details, go to holocaust.org.uk
