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Israel’s youngest spokesperson gives British schoolkids lessons in PR

Ben Carasso is becoming a social media sensation

December 1, 2024 11:38
Ben Carasso, the spokeskid for Israel, Nov 2024
Ben Carasso, the "spokeskid for Israel", came to the UK to share his PR tips with UK children
4 min read

Avital Zalmanovitch-Carasso remembers exactly where the family was when her son Ben, nine, said that he wanted to chronicle how life was for Israeli children since October 7.

“Ben had been in a chess lesson when the sirens went off and we went into our safe room with the teacher. That’s when he said he wanted to make a video.”

Since then, Ben, who is from Tel Aviv, has become something of a social media sensation, attracting viewers from Israel and abroad to his English-speaking Instagram and YouTube channels, where he explains what life is like for children like him in his newfound role of “Spokeskid for Israel”.

His videos were spotted by Israel’s best-known spokesperson, Eylon Levy, and Ben is now Levy’s youngest recruit to his initiative, the Israeli Citizen Spokespersons' Office.